Review: Even by East End Dubs' prolific standards, Social is a seriously epic proposition. Set to showcase 30 tracks over three sizeable releases (this first instalment boasts five slabs of wax), its effectively one epic debut album split into parts. Naturally, it's not an album in a traditional sense, but rather a superb collection of dancefloor workouts in the producer's trademark style. Social Part 1, then, is like an East End Dubs starter pack: a fine collection of deep, dubby and sturdy cuts that brilliantly blend elements of deep house and tech-house. There are naturally plenty of darker, early morning moments, but pleasingly these come accompanied by a cluster of deeper and more melodious workouts.
Review: Having built his reputation via a regular series of self-released 12" singles, East End Dubs is now beginning to make guest appearances on selected labels. Here he pops up on the long established, vinyl-only INFUSE imprint with a trio of club-ready concoctions. On the A-side you'll find "Gradual Steps", a rolling and attractive fusion of bouncy deep house drums, spacey, Motor City chord, thickset bass and glitchy tech-house flourishes. As usual, there's a wonderful swing to his drums and the stretched-out chords are hazy and evocative. You'll find more of these sumptuous pads and chord progressions on similarly-minded flipside cut "Mind Traps", while closer "Enhance" is another deep house/tech-house hybrid blessed with a notably epic breakdown.