Salad Daze

Founded in the ‘salad days’ of 2013 by associates George Astroturf and Semi Deluxe, Crucial & Fresh forms itself as an outlet to share their love of records, dancing and staying up forever in the company of good friends. Conceived as a means to showcase emerging underground dance talent, from London to Edinburgh and everywhere in between, Crucial & Fresh has quickly grown as regular Friday night radio show and intimate party series presenting quality guests such as Glowing Palms, Ruf Dug and Bell Towers.



Their informed curation draws from a wide spectrum of sounds – from everything 4 / 4 to the intangible Balearic Beat, adaptable and comfortable in any situation. The pair split their time between design, loitering in fruit shops and playing the music that makes them and their listeners most happy.